JOYCE Beauty’s Xmas 
Visual Merchandising


︎Design campaign     
︎Editorial design

The promotion campaign for JOYCE Beauty’s
2021 Christmas campaign also includes the
visual merchandising (products display, window stickers... ) in all the JOYCE Beauty’s Hong Kong stores. Here, I tried to recreate scenes from the collage in real-life.

Store locations:
Central Flagship, Harbour City Flagship, Pacific Place, Hysan Place,
Festival Walk, ShaTin,Lane Crawford Times Square,  Lane Crawford IFC,
Lane Crawford Canton Road

︎︎︎ Product Display ︎︎︎

︎︎︎ Window Display ︎︎︎