︎Typography ︎Identity ︎Movie campaign
This project aims to redesign the movie logotype of a
Ponyo on the cliff by the sea | Movie logotype redesign
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This project aims to redesign the movie logotype of a
Japanese animation named ‘Ponyo on the cliff by the sea’.
Kid-friendly, delightfully innocent and watery are the
three keywords that drove the direction of this movie title design.
Logotype design
![](https://freight.cargo.site/t/original/i/7bf65ca2e94677a2fdfcaa15867016c912e3d21eb7408c7f290b89e90fd55ed2/font-design-.jpg)
![](https://freight.cargo.site/t/original/i/6c79b0061931df9b7b0aa5fa9bb0656e2b5f96375564b46f2db6c310539a709f/color-and-close-up.jpg)
![](https://freight.cargo.site/t/original/i/47d80cb9f0d14d989a29343d23c4a210f87157069a248d7cf993e850b85dbc9e/ponyo-title-variations.jpg)
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Posters
Vertical
![](https://freight.cargo.site/t/original/i/610dfac23a67c4a0bd8293641397a78ebe869595e6fd5ed0000246b8212b8270/vertical-poster-1.jpg)
![](https://freight.cargo.site/t/original/i/39fd6d441d0166246173d15fc559a4d3f0e582884651cac7252a4c46a5da10dd/vertical-poster-3.jpg)
![](https://freight.cargo.site/t/original/i/126452917802965020250805bd397c6cbddd972041e9ceded2d6f97d1ef53203/vertical-poster-2.jpg)
Horizontal
![]()
![](https://freight.cargo.site/t/original/i/313b5c5cc6734b5b8feb7e9bfa0efcb609f87bb9e3e712303eb1664fe5f20d6b/new2Asset-22.jpg)
![](https://freight.cargo.site/t/original/i/b6e2e5b9f8854abbaeccdcbb99f194eaf5d700b96b4884e21251f15d740236ce/horizontal-psoter-4.jpg)
![](https://freight.cargo.site/t/original/i/1eeb772af2512353adddc7c20405facd2331cead34c666ab8eeee1210560467e/horizontal-psoter-2.jpg)
![](https://freight.cargo.site/t/original/i/18221f85650bad173ca01fb874b1160c858ed70dca779f4440de327e77c9ceee/horizontal-psoter-1.jpg)
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Opening of movie trailer
![](https://freight.cargo.site/t/original/i/bfbe93b797216982afaa33b139e41e33e7ebbd0d486e4b211ec6b7d2212b9c3a/trailer.jpg)
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CD Design
![](https://freight.cargo.site/t/original/i/5ff3dc2836e88b9ef91348fa38f69d115b9038737d532897c201deed4619c45b/cd-mockup-front-cover.jpg)
![](https://freight.cargo.site/t/original/i/6ae945d085726c14932bc9848465ac882ba7c2da9a0e72a3b9a907b603f3f9d2/ponyo-cd-back-cover-.jpg)
![](https://freight.cargo.site/t/original/i/7a0fce91a5656e6a2f512cd693982bd0111093403438114124e141cb32c766a6/cd-mockup1.jpg)
![](https://freight.cargo.site/t/original/i/a489886a869f9192683e68804f64049732d5fbe55333a50283b6307fef187476/cd-mockup2.jpg)
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Sticker
A small sticker designed for kids who watch this movie in the cinema!
![](https://freight.cargo.site/t/original/i/62c7a12b52574b1aa7894c69751515cd1dabcee29937280f5c7ce0924ad9061c/sticker-no-bg.png)
![](https://freight.cargo.site/t/original/i/62c7a12b52574b1aa7894c69751515cd1dabcee29937280f5c7ce0924ad9061c/sticker-no-bg.png)
![](https://freight.cargo.site/t/original/i/62c7a12b52574b1aa7894c69751515cd1dabcee29937280f5c7ce0924ad9061c/sticker-no-bg.png)